Content & Thought-Leadership Engine
Twelve long-form pieces + 24 social posts · the content engine that builds authority compound.
What's inside
9 elements · one outcome · one invoice.
Standalone, this stack is £11,000 across 4 delivery streams. Bundled, it's £6,950 · 32% lower · one account director · one timeline.
Long-Form
- 12 ghost-written long-form articles (1,200-2,000 words each)£4,800
- Editorial direction · monthly topic planning£800
- SEO optimisation per piece£600
Social
- 24 short-form social posts (2 per article)£1,200
- Visual asset design pack per piece · quote cards + carousels£1,100
Distribution
- Distribution to B2B Growth Hub channels per piece£600
- Trade-press syndication pitch per piece£700
Measurement
- Content performance dashboard · reads, shares, leads£500
- Quarterly content review + topic recalibration£700
The maths
Payback in months, not years.
Industry-benchmark assumptions · override any with your own numbers on enquiry.
- Long-form articles published12 articlesMonthly cadence
- Social posts published24 social posts2 per long-form piece
- Combined annual distribution reach240,000+ impressionsChannels + LinkedIn + syndication
- Long-form average read-through55-70%B2B thought-leadership benchmark
- Content-attributed inbound leads75-180 leadsVisitor-to-lead × distributed reach
Why bundled wins
Buying the parts loses to buying the whole.
- 1
Hiring a senior content writer costs £45-65k/year fully loaded · this delivers a year of content for £6,950, with B2B Growth Hub's distribution as the multiplier.
- 2
Most thought-leadership underperforms because it's published and abandoned · the bundle covers writing + design + distribution + measurement as one motion.
- 3
12 pieces is the volume threshold where content starts to compound · search engines reward consistent output, audiences come to expect it, and the editorial calendar becomes a positioning tool.
- 4
Topic recalibration matters · the first 3 pieces inform the next 9. The quarterly review prevents the content from becoming a list of what was easy to write rather than what builds authority.
How it runs
12 months · monthly publication cadence.
1. Strategy + first piece
- Editorial workshop · 12-month topic plan
- SEO keyword strategy
- Visual brand pack for content set up
- Article 1 drafted + published
2. Articles 2-4 + first metrics
- Monthly long-form + social cascade
- Distribution to B2BGH channels
- Trade-press syndication tested
- First content performance review
3. Articles 5-9 + topic refinement
- Monthly cadence continues
- Quarterly content review shifts strategy if needed
- SEO compound begins · earlier pieces start ranking
4. Articles 10-12 + Year 2 plan
- Year-in-review and predictions pieces
- Year-end content performance report
- Year 2 editorial calendar planned
- Renewal conversation
What gets reported
Six-dimension scorecard. The report is the deliverable.
FAQ
Before you ask.
Do I get to approve everything before it goes out?
Yes · every piece goes through your sign-off before publication. The editorial team produces drafts; you control brand voice and key claims. Expect 1-2 rounds of edits per piece.
What if I want to publish on my own platform too?
Yes · the standard distribution includes B2BGH channels + LinkedIn + syndication, plus republishing rights on your own platform. We coordinate timing so the canonical SEO benefit lands where you want it.
Can we cover commercial topics or only thought leadership?
Mix of both works best. We recommend a 70/30 split (70% authority/thought-leadership, 30% commercial). Heavy commercial content underperforms in both reach and authority compound.
What if my topic is hyper-technical?
We pair you with a writer fluent in your category · we have writers across SaaS, fintech, manufacturing, professional services, healthtech and others. If we don't have category fit, we'll tell you up-front.
Stack the accelerators
Pair Content & Thought-Leadership Engine with —
Accelerators stack · same account director, layered outcomes, blended discount on the second.
⚡ Limited cohort
Run Content & Thought-Leadership Engine this cycle.
Bundled to deliver one outcome. Specialist resources are allocated and momentum starts building the moment your booking confirms · see our Cancellation & Refund Policy for full terms.