Accelerator12 months · monthly press cadence

PR & Media Accelerator

Twelve months of earned media · journalist relationships, not just press releases.

The outcome
Press coverage · Journalist relationships · Trade-press authority
Who it's for
Brands building category authority through earned media · founders ready to be a quotable source

What's inside

10 elements · one outcome · one invoice.

Standalone, this stack is £11,800 across 5 delivery streams. Bundled, it's £7,950 · 33% lower · one account director · one timeline.

Releases

Standalone £4,800
  • 12 press releases · drafted, edited, approved, distributed
    £3,600
  • Distribution to relevant trade press in your category
    £1,200

Relationships

Standalone £2,600
  • 3-5 named journalist intros relevant to your category
    £1,800
  • Quarterly journalist-pitch reviews · what's landing
    £800

Spokesperson

Standalone £1,400
  • Spokesperson media-training · 2-hour session
    £950
  • Quotable-source positioning · what you stand for in 7 words
    £450

Reactive PR

Standalone £2,000
  • Rapid-response support for breaking news in your category
    £1,400
  • Journalist enquiry triage · respond, decline, or refer
    £600

Measurement

Standalone £1,000
  • Media monitoring · mentions + sentiment + reach
    £600
  • Quarterly AVE report · advertising-value equivalent calculation
    £400
Standalone total
£11,800
Equivalent stack value
£11,800
Bundle price
£7,950
You save £3,850

The maths

Payback in months, not years.

Industry-benchmark assumptions · override any with your own numbers on enquiry.

Assumption
Value
Source
  • Press releases distributed (12 mo)
    12 releases
    1/month cadence
  • Expected media pickups
    18-32 pickups
    1.5-2.5× pickup rate per release on average
  • Trade-press mention reach
    180,000+ impressions
    Combined reach across mentioned publications
  • AVE equivalent value
    £42,000-£68,000
    AVE benchmark for trade-press in B2B verticals
  • Journalist relationships built
    3-5 named
    Bundled introductions + follow-through
Expected payback
5-8 months · earned media compounds beyond Year 1
3-year ROI
8-14× (PR compounds · Year 2-3 ROI usually outperforms Year 1)

Why bundled wins

Buying the parts loses to buying the whole.

  • 1

    Press releases without journalist relationships read as spam · the bundle pairs distribution with named intros so your release lands on a desk that knows your name.

  • 2

    A PR agency retainer for this scope runs £2,500-£4,000/month · this accelerator delivers comparable output for £663/month equivalent, with B2B Growth Hub's trade-press relationships as the multiplier.

  • 3

    Media training is the difference between a quote that gets used and one that gets cut · most spokespeople fluff their first 3-5 interviews without training.

  • 4

    AVE measurement is what justifies the spend internally · most PR investments die because nobody calculated the dollar value of the coverage.

How it runs

12 months · monthly press cadence.

1. Spokesperson + narrative

Month 1 · Position
  • Spokesperson media-training session
  • Quotable-source positioning workshop
  • First 3 release topics scheduled
  • Media monitoring set up

2. First 3 releases

Months 2-4 · Launch
  • Releases 1-3 drafted + distributed
  • First named journalist intros made
  • First media pickups secured
  • AVE tracking begins

3. Mid-year cadence

Months 5-9 · Compound
  • Releases 4-9 distributed at monthly cadence
  • Reactive PR moments seized
  • Journalist relationships deepened
  • Quarterly AVE report shared

4. Year-end + Year 2 plan

Months 10-12 · Leverage
  • Releases 10-12 distributed (year-in-review angle)
  • Year-end AVE report
  • Year 2 PR roadmap planned
  • Renewal conversation

What gets reported

Six-dimension scorecard. The report is the deliverable.

Output
Releases distributed · journalist intros made · reactive moments seized
Pickup
Media mentions · publication coverage · sentiment score
Reach
Total impressions · trade-press subscriber reach
Authority
Journalist relationships · inbound press enquiries · category recognition
AVE
Advertising-value equivalent · £ value of coverage earned
ROI
AVE / £7,950 invested · 12-month earned-media value

FAQ

Before you ask.

What if a release has no news in it?

We won't push releases that don't deserve to land · burns journalist relationships fast. If you're light on news in a given month, we substitute a thought-leadership pitch or pause until the next genuine moment. The 12 releases are guaranteed across the year, not strictly monthly.

Can the PR replace our existing agency?

It can supplement them well · most clients run their general PR agency alongside this for the trade-press-specific layer. If you're considering replacing your retained agency, talk to us first · the fit depends on your category.

What if we get bad press?

Reactive PR support kicks in · we draft a holding statement, advise on response, and triage media enquiries while you focus on operations. Crisis PR isn't the focus of this accelerator but it's included for moments that need it.

How is AVE actually calculated?

We track each mention's publication, column-inches/equivalent, reach (audited circulation + online unique visitors), and apply standard AVE benchmarks per publication tier. Reports quarterly with the underlying methodology shown.

Stack the accelerators

Pair PR & Media Accelerator with —

Accelerators stack · same account director, layered outcomes, blended discount on the second.

Authority Accelerator

£9,995

Speaking · Content · PR · Awards · Personal brand

View accelerator →

Award Success Programme

£18,500

Entry · Judging · Ceremony · PR · Year-long leverage

View accelerator →
← View all Accelerators

⚡ Limited cohort

Run PR & Media Accelerator this cycle.

Bundled to deliver one outcome. Specialist resources are allocated and momentum starts building the moment your booking confirms · see our Cancellation & Refund Policy for full terms.