How Visible Is Your Business?
Take the 2-minute Visibility Assessment. Get your score on a scale of 1–100 and discover exactly where you stand — from Invisible to Undeniable.
Calculate Your Visibility Score
Answer 20 questions across 5 pillars. Get your score with a detailed breakdown and actionable insights.
Pillar 1 of 5
Brand Awareness
How well known is your brand in your target market?
The Visibility Scale
Where does your business sit on the spectrum?
The market doesn't know you exist. Trapped in the shadows.
You're showing up but not standing out.
The industry is starting to notice you.
You have authority in your space.
The market trusts and follows you.
You ARE the category.
The Event Visibility Map
The journey from no one knowing you to everyone knowing you — powered by events.
Invisible
No one knows youYou exist but the market can't see you. Zero stage presence, no recognition.
Present
You show upYou attend events as a visitor. You're in the room but not on anyone's radar.
Visible
People noticeYou exhibit at expos, have a brand presence. The right people are being directed to you.
Recognised
Industry takes noticeYou speak at conferences, get nominated for awards. Shifting from vendor to thought leader.
Validated
Authority grantedAward winner. Featured in media. Price-shoppers disappear, premium clients appear.
Trusted
People seek youYou host masterminds and VIP dinners. Invited to speak everywhere. Network becomes distribution.
Followed
Market followsYou set the agenda. Partners and investors approach you. Your brand IS the standard.
Undeniable
Everyone knows youInstitutional authority. Global reach. Legacy status. From local obscurity to global dominance.
The 5 Measurement Pillars
Your Visibility Score is calculated across five critical dimensions — each worth 20 points.
Brand Awareness
0–20How well known is your brand? From local obscurity to category dominance.
Measures: Search volume, brand recall, market recognition
Digital Presence
0–20Your online footprint. Website traffic, SEO authority, social engagement, media features.
Measures: Monthly visitors, domain authority, social following
Event Authority
0–20Your physical presence. Events attended, keynotes delivered, awards won.
Measures: Speaking engagements, awards, event-sourced revenue
Network & Partnerships
0–20The strength of your ecosystem. Partner quality, referral revenue, geographic reach.
Measures: Partner count, referral %, inbound requests, countries
Market Trust
0–20Credibility and social proof. Testimonials, pricing power, client retention.
Measures: NPS score, case studies, pricing premium, retention rate
Ready to Increase Your Visibility Score?
Book a strategy call and we'll show you exactly how to move from your current score to market dominance.