Go-To-Market Launch Checklist
Everything that must be live on launch day.
“A launch is a single, costly signal moment. Botching it doesn't kill the business — but it does waste every gram of attention you paid in blood to earn.”
The Insight
The founders who launch well don't have more budget. They have a checklist. Every piece of the machine — narrative, assets, distribution, measurement, support — is ready on the same day. When one piece is missing, the whole launch flattens.
01
Narrative and Assets (1–2 weeks out)
02
Distribution and Activation (launch day)
03
Measurement and Support (always on)
The Takeaway
Launch day is a rehearsal for the next 100 days. Instrument it, document what worked, and commit to re-launching as often as you need to for the story to land.
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