Phase 8 · Services for Suppliers · Get Found. Get Chosen. Grow.
Buyer Introduction Programme
Cold outreach to unknown buyers is one of the most expensive ways to build a pipeline — there is a better way.
The Buyer Introduction Programme is a curated, strategic introductions service that connects suppliers with qualified, commercially relevant buyers inside the B2B Growth Hub ecosystem. These are not cold introductions. They are warm, context-rich, commercially purposeful connections — made when a buyer has an active or anticipated requirement that matches the supplier's capability, category, and commercial positioning. The programme operates as a continuous sourcing and matching engine: monitoring buyer requirements, identifying aligned suppliers, and making introductions that are commercially timed, well-briefed, and designed to convert to pipeline rather than simply expand a contact list.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The supplier whose entire pipeline comes from referrals and existing clients
The business is good at delivery but structurally dependent on its existing relationships for new business. When the referral flow slows, revenue stalls. There is no systematic way to reach new buyers, no process for generating new commercial conversations, and no infrastructure that surfaces the business to buyers it has never met. The pipeline is a fragile, relationship-dependent thread rather than a commercial system.
Scenario 2
The supplier who attends too many events and converts too few conversations
Networking is a constant activity — events, conferences, industry breakfasts, LinkedIn outreach. Lots of meetings happen. Very few become commercial opportunities. The problem is that most connections are not commercially timed — they happen before the buyer has a relevant requirement, or after the decision has already been made, or with people who have no procurement authority. Volume of connection is not translating to quality of pipeline.
Scenario 3
The supplier targeting a new type of buyer for the first time
The business is ready to move upmarket — targeting larger organisations, different sectors, or more senior procurement contacts than its existing client base. But the existing network does not contain those buyers. Cold outreach to senior procurement contacts in larger organisations is inefficient, slow, and frequently unsuccessful. The business needs a warm route into a buyer segment it does not already have a relationship with.
The Impact It Creates
The Moment You Will Feel the Difference.
Qualified buyer introductions arrive with commercial context — the supplier knows what the buyer needs, why the match was made, and how to open the conversation commercially
Pipeline generation becomes systematic — introductions happen continuously based on buyer requirements and supplier capability, not opportunistically based on networking luck
The supplier accesses buyer segments it could not reach through existing channels — larger organisations, different sectors, and more senior procurement contacts
Conversion rates from first meeting to commercial engagement improve significantly — because introductions are made at the right time, to the right person, with the right context
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Supplier commercial profile brief — a structured articulation of the supplier's capability, ideal buyer profile, and commercial requirements used to guide matching decisions
- Introduction programme setup — configuration of the matching and alerting infrastructure to surface relevant buyer requirements in real time
- Curated buyer introductions — individually facilitated connections to qualified buyers, accompanied by a matching rationale and context brief for both parties
- Introduction follow-up support — a structured check-in process after each introduction to track commercial progress and refine the matching criteria
- Programme performance reporting — a regular summary of introductions made, pipeline generated, and conversion activity attributed to the programme
The Outcome
Where You Will Be on the Other Side.
After the Buyer Introduction Programme, the supplier has a structured, ongoing flow of commercially relevant buyer introductions — warm connections that arrive with context, timing, and a genuine requirement the supplier is positioned to meet. Pipeline is no longer dependent on referral luck or networking volume. It is a managed, systematically generated commercial asset that compounds over time as the supplier's profile and track record within the ecosystem grows.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
Bespoke
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
Bespoke
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
Bespoke
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
Bespoke
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that grow fastest are not necessarily the ones with the biggest marketing budgets or the most aggressive sales teams. They are the ones who are in the right conversations at the right time — with buyers who already know what they need and are actively looking for someone who can deliver it. The Buyer Introduction Programme puts your business in exactly those conversations. Consistently. Commercially. At scale.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 8