Beyond placement. Into the masthead.
27 partnership formats across 6 categories · multi-issue editorial series, sector anchoring, audience access, ambassador slots, co-branded supplements, distribution partnerships. The relationships that turn a brand into part of the magazine's identity.
6 categories · 27 partnership formats
Editorial Partnerships · multi-issue series
Recurring editorial features written and produced jointly · multi-issue series, themed content arcs, regular columns owned by your brand.
5 formats →
Sector Anchor Partnerships
Be named as the official magazine partner for a sector vertical · 'in partnership with' across every piece of sector coverage for the year.
4 formats →
Audience Access Partnerships
Direct access to specific reader segments · founders, C-suite, regional, sector-specific · ringfenced engagement programmes.
5 formats →
Ambassador & Co-Branding
Named ambassador slot within the magazine masthead · brand becomes part of the editorial identity · long-form positioning.
4 formats →
Co-Branded Supplements
Joint-publication supplements distributed inside the magazine · your brand on the masthead alongside ours · co-equity authority.
4 formats →
Distribution Partnerships
Access the magazine's print and digital distribution channels for your own content · samples in the print mailing, inclusions in the email programme.
5 formats →
27 formats matching filter
Editorial Partnerships · multi-issue series
· 54-issue feature series · sponsored arc
EDITORIALRegular monthly column · 12 months
EDITORIALQuarterly trend column · 4 issues
EDITORIALFounder-voice diary · 6 issues
EDITORIALCase-study series · 6-issue arc
EDITORIALSector Anchor Partnerships
· 4Official sector partner · 12 months
SECTORRegional anchor partner · 1 region · 12mo
SECTORIndustry vertical sponsor · 4 issues
SECTORSector trend report co-publisher · 12 months
SECTORAudience Access Partnerships
· 5Founders-segment access · curated outreach
AUDIENCEC-suite segment access · 12-month programme
AUDIENCERegional segment access · UK regions
AUDIENCESector-specific reader access · ringfenced
AUDIENCEMember-only event circulation
AUDIENCEAmbassador & Co-Branding
· 4Masthead ambassador slot · 12 months
AMBASSEditorial-board advisor seat · 12mo
AMBASSBrand ambassador partnership · multi-issue
AMBASSCo-branded thought-leadership programme
AMBASSCo-Branded Supplements
· 4Co-branded supplement · 16 pages · 1 issue
EDITORIALCo-branded supplement · 32 pages · 1 issue
EDITORIALCo-branded annual report supplement
EDITORIALCo-branded buyers' guide supplement
EDITORIALDistribution Partnerships
· 5Sample insert · print mailing · 1 issue
DISTSample insert · print mailing · 4 issues
DISTNewsletter co-circulation · 12 months
DISTDirect-mail database access · ringfenced
DISTMulti-channel partner distribution · 12 months
DISTHow magazine partnerships are measured
Six dimensions. Every partnership reports back.
Brand equity
- Masthead association recall
- Partner-level positioning
- Co-equity lift
Relationship
- Joint-publication count
- Co-mention rate
- Industry-quote attribution
Audience access
- Targeted segment reach
- Engagement among segment
- Direct intro count
Thought leadership
- Speaking invites
- Trend-report citations
- Earned-media pickup
Compounding
- Year-on-year reuse
- Long-tail referrals
- Sustained citations
Programme ROI
- Pipeline / £ invested
- AVE equivalent
- Sustained inbound rate