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Suppliers ยท Supplier Pipeline

Supplier Pipeline ยท tracking buyer conversations

~6 min readยทUpdated 13 May 2026ยทEveryone

Every buyer conversation becomes a row in your supplier pipeline at /my-supply/leads. Reps who treat the pipeline as a live tool win more deals than reps who treat it as a memory aid.

Where the pipeline lives

/my-supply/leads ยท one row per buyer you're talking to. Sorted by last activity. Filterable by stage.

The stages

  • New ยท RFQ landed, not yet responded to.
  • Qualified ยท responded + discovery call booked or held.
  • Proposing ยท proposal sent, awaiting decision.
  • Negotiating ยท revisions or commercial discussion in progress.
  • Won ยท contract signed.
  • Lost ยท buyer chose another supplier or paused.

Updating a row

Click the stage badge on any row. Pick the new stage from the dropdown. Add a one-line note ("waiting on legal sign-off"). The update is timestamped.

Why ops cares

The pipeline tells the matching engine two things ยท who you're already talking to (so we don't surface overlapping briefs) and how long you take at each stage (so we calibrate match volume to your bandwidth).

If your pipeline shows 15 "Proposing" rows older than 30 days, we throttle new RFQ allocation ยท giving you 5 fresh briefs while 15 are in flight is unkind.

Weekly cadence

Update stages weekly ยท not after the fact. 10 minutes on Friday is enough. Three things to do each week:

  1. Move any rows that progressed this week.
  2. Add a note to any rows that didn't ยท what's the next step?
  3. Mark "Lost" honestly when a deal dies ยท clean pipeline beats inflated pipeline.

Reading your win rate

The pipeline summary at the top shows win rate by quarter, average cycle time, and average deal size. The year-end review of whether you're on the right tier uses these numbers ยท keep them clean.

Live tool, not memory aid. The discipline pays back every week.