GrowthLens Diagnostic · using all 11 stages of the report

Start at /growthlens/diagnostic. The wizard has three sections:

1. Profile · business name, industry, stage, years in business, team size, deal size, growth ambition. ~3 minutes.
2. Layer A · stage identification · 10 Likert statements to calibrate where you are. ~3 minutes.
3. 128 capability questions · across 15 categories. ~12 minutes. Auto-saves every keystroke so you can pause and come back.

On the final screen you see your Business Health Score (0-100) and a stage classification with a 3-paragraph narrative. This is free.

The free report shows your score, stage and basic top-10 recommendations. The Pro Report unlocks 6 additional sections (every stage from 4 onwards). Three things to know:

• It's a one-off £27 · not a subscription. Once paid, this report stays Pro forever, at the same URL.
• The unlock takes ~1 business hour · click "Unlock for £27" → fill in your name + email → we email a secure payment link → once paid, the report flips to Pro automatically (you don't have to refresh).
• Stripe Checkout will replace this · soon · without any UI change for you.

Every completion is auto-snapshotted. The trajectory section shows:

• A sparkline of your score over time.
• Delta vs your previous snapshot (in green if up, red if down).
• A list of your last 4 snapshots with dates.
• A "Re-score now" CTA that escalates visually past 30 days · the platform's way of nudging you to come back monthly.

Re-scoring is the same wizard with the same questions. Most people do it in ~10 minutes because they remember their answers.

The headline Pro section. Three parts:

• Top 5 Risks · your weakest categories, each scored on effort (Low / Medium / High) and impact (Low / Medium / High).
• Top 5 Opportunities · mid-band categories with the biggest upside · "almost-green" areas where a push pays back fastest.
• 30/60/90 phased plan · sequenced action plan with bespoke headlines per category. Stabilise → Systematise → Compound.

The roadmap is persisted server-side · it doesn't regenerate on every visit. Hit "↻ Regenerate" to rebuild it after a re-score.

The bridge from "here's where you are" to "here's what to buy". Maps your weakest categories to the engine that best addresses them.

• Primary engine · the one that addresses the most weakness. Big card with the engine's accent colour.
• Secondary engine · the second-best fit.
• 3-5 next-best actions · specific, deep-linked into the engine pages and the relevant solution surfaces.

A Claude-powered chat that already has your full diagnostic loaded. Use it to:

• Pressure-test a decision.
• Ask "what should I do about my [low category] score?".
• Get a sharper framing for a leadership conversation.
• Run "what if?" scenarios on the report.

Capped at 50 messages per report to keep token cost predictable. Empty-state shows 4 starter questions you can tap to begin · you don't have to write the first message cold.

Every action in the 30/60/90 roadmap becomes a tickable item. Each action has:

• Four status pills · Not started / In progress / Done / Skipped. One click flips status.
• A notes drawer · 2k character capture for what you did, what worked, what didn't.
• An execution-progress summary at the top of the phased plan · "X/Y done · Z%" with a progress bar and chips for in-progress and skipped counts.

Progress is per-action · re-opening a done item clears the completed timestamp but preserves the first started- at timestamp.

Anonymous comparison against other businesses at the same stage and in the same industry. Shows:

• Headline percentile · "ahead of N% of peers".
• Per-category bars with your score, the cohort average, and the delta.
• Cohort size + basis so you know what you're being compared against.

5-peer minimum before any comparison surfaces · if your cohort is too thin you'll see a "warming up" message instead of misleading numbers.

17 curated portal surfaces (engine pages, solution pages, playbooks, articles) ranked against your weakest categories. Each card shows:

• What type of resource it is (Playbook / Framework / Page / Article / Worksheet).
• An estimated reading time.
• A reason line in amber italic explaining which gap this resource tackles, with your actual score.

Live supplier matching from the B2B Growth Hub ecosystem against your weakest categories. Up to 5 partners with:

• Company name, tagline, description.
• A reason line · which gap they specifically address and your score in that area.
• Category chips showing the gaps they target.
• A "Request intro" CTA · curated, never autoplay.

If no supplier matches your gaps yet, you'll see a friendly "ecosystem still building · request a curated intro" card. Never dead air.

Forward-looking composite that asks "what would a buyer see today?" Weighted over the operator-hygiene categories. Outputs:

• Composite score (0-100) coloured by the band you're in.
• Four bands · Pre-foundation, Founder-dependent, Operator-grade, Premium-ready · each with a typical-multiple range.
• Four buyer-eye indicators · founder dependence, financial hygiene, operational maturity, governance posture.
• Pre-exit checklist · specific gaps to close before going to market, with buyer-perspective remediation copy.

Useful even when exit isn't on the horizon · the same factors that drive valuation are the ones that let the business run without the founder.

Every diagnostic gets a permanent shareable URL of the form /growthlens/diagnostic?id=<cuid>. Safe to bookmark, safe to share with a colleague. Three things to know:

• Anyone with the URL sees the report. Treat the URL as an access token.
• The URL stays the same whether you're free or Pro · visitors see whichever tier the report is currently on.
• If you sign up after starting as a guest, the report auto-claims to your account on next load · no manual attach needed.

When signed in, every diagnostic you've ever started or completed lives at /account/diagnostics. Each row shows:

• Business name + tier (Free / Pro).
• Status · Completed or In-progress with step number.
• Industry, inferred stage, current score, snapshot count, days since last score.
• "Continue" button for in-progress reports · "Open Report" for completed ones.

• Wizard not saving · check your network connection. Auto-save fires every 800ms · if it's persistently failing, the localStorage backup covers you · you'll resume where you left off.
• Pro Report not unlocking after payment · email /contact with the diagnostic URL and the payment reference. We unlock manually within 1 business hour during working hours.
• AI Assistant says "not configured" · the platform's AI provider isn't available in this environment yet. Every other section is unaffected.
• Benchmark says "warming up" · your cohort is too thin (less than 5 peers in your stage + industry yet). It'll unlock automatically as more diagnostics complete.