Account & Sign-in · everything you need to know

The platform supports five roles:

• BUYER · you're buying B2B services through the ecosystem. Most new sign-ups pick this.
• SUPPLIER · you sell B2B services and want to receive buyer-led demand. Supplier accounts are vetted via the wait list at /supplier-wait-list · you can't go straight to supplier role at signup.
• HYBRID · you do both. Pick this if your business sells AND buys through the platform. Rare for first-time accounts.
• SALES · internal rep accounts. Assigned by an admin, not picked at signup.
• ADMIN · platform operator. Assigned, not picked.

You can change role later by contacting your account team via /contact · the platform doesn't let you self-promote because role changes affect visibility of paid content.

1. Open /auth/signup.
2. Use your business email · it speeds up verification and auto-links you to your organisation if a colleague's already on the platform.
3. Pick a password 12+ characters with mixed case and a number. The form rejects shorter ones · this is for your protection, not just compliance.
4. Choose your role · Buyer (most common) or Hybrid.
5. Submit. The form returns you to a "Verify your email" screen.

Until you verify, the buyer features are locked. The verification email lands within 60 seconds · check spam if you don't see it after 2 minutes. Click the link in the email · you'll land on /auth/verify-email which confirms and bounces you to your dashboard.

The link is single-use and time-limited (24 hours). If it expires, sign in and request a fresh one from the banner on your dashboard.

1. Open /auth/login.
2. Enter your email and password.
3. If you landed on the login page by clicking a protected link (e.g. someone shared a roadmap URL), you'll be returned to that page after signing in · the platform preserves it in the ?next= query parameter.

Tip · "Remember me" keeps your session for 30 days. Sessions auto-extend when you're active.

1. Open /auth/forgot-password.
2. Enter your email · a reset link lands in your inbox within a minute.
3. The link takes you to /auth/reset-password · enter the new password twice and submit.
4. You're signed in immediately on the new password · you don't have to go back to the login screen.

Reset links are single-use and expire after 1 hour. If you click an old one, just request a fresh one · no harm done.

Once signed in, your home base is /account. The dashboard is role-aware · it shows different QuickLinks for buyers vs suppliers vs hybrid.

Every signed-in account sees:

• Profile completion bar · a single percentage that combines org completeness + role-specific profile fields.
• My Diagnostics (/account/diagnostics) · every GrowthLens report linked to your account · resume or open reports any time.
• Profile + Organisations · jump-off links to /account/profile and /account/organisations.

The profile page is two sections:

• Personal · name, timezone, contact, avatar. Update via /account/profile.
• Organisation · company name, country, city, website, LinkedIn, phone, logo. Update via /account/organisations.

Don't skip the organisation section · it's what suppliers and other buyers see when your name surfaces in a brief, a quote, or a discovery-call request. Empty org fields read as red flags.

• Sign out · the dropdown in the top-right corner. Clears your session on this device only · other devices stay signed in.
• All devices · no global sign-out yet · if you suspect a session is compromised, change your password (it invalidates all existing sessions).
• Idle timeout · sessions stay active for 30 days from last use. Use the platform · session auto-renews. Leave it for 30 days · you'll be signed out automatically.

We don't have a one-click delete button · GDPR-compliant account removal is a manual review process to make sure we preserve anything you're legally required to keep (contracts, accepted proposals). Email /contact with the subject "Account deletion request" and we'll process within 30 days.

For data export (everything you've created), same channel · we generate a JSON dump within 7 days.

• Verification email not arriving · check spam, then your domain's quarantine if you're on corporate email. Request a fresh one from the "Verify your email" banner.
• "User already exists" on signup · you already have an account on this email. Use /auth/forgot-password to recover.
• Reset link says "expired" · request a fresh one. Old ones are single-use; if you've already clicked it once it's done.
• Wrong role at signup · email /contact with the role you actually need.