Playbook Sessions for the Decisions You're Making This Quarter.
Keynotes, panels and workshops led by operators who've actually built it — not theorists with a deck. Every session ends on a Monday-ready next move.
"Walk in with a question. Walk out with the next move."
What are Expert Sessions?
Expert Sessions are the programme of keynotes, panels, workshops, fireside chats and closed-door roundtables that anchor the convention. Every session is curated against a real decision you're making this quarter — not a product pitch, not a theory talk, not a vanity panel.
Session formats
Five formats. One standard.
Keynotes
30 min
Thirty-minute provocations from operators who've actually built it — not theorists with a deck.
Panels
45 min
Three or four practitioners disagreeing in public on the trade-offs you're weighing right now.
Workshops
60–90 min
Hands-on, build-something working sessions. Capped attendance so the room actually does the work.
Fireside chats
30 min
One operator, one host, no slides. Honest stories about what worked, what broke, what they'd undo.
Roundtables
60 min
Closed-door peer discussions for 8–12 senior operators on a single sharp question. By application only.
How sessions work
Browse · RSVP · Apply on Monday.
01
Browse the programme
Filter by track, format, or time. Every session is tagged with the decision it helps you make.
02
RSVP early
Workshops and roundtables fill fast. RSVP locks your seat — no badge-flashing scramble at the door.
03
Walk in prepared
We send pre-reads where they matter — a 1-page brief on the speaker, the question, and what you'll leave with.
04
Apply it Monday
Every session has a 'what to do on Monday' line. No theory-only sessions. No abstract takeaways.
Topics covered
Six tracks. Every decision a senior operator is weighing.
Click a track to filter the programme grid below.
The programme
Twelve sessions. Two days.
RSVP to the ones you'll attend · workshops and roundtables fill fast.
What we got wrong scaling from £1m to £10m
An honest post-mortem of the four hiring decisions, two pricing decisions and one product decision that nearly cost us the next round.
You leave with
A 5-question hiring filter you can use this Monday.
Speaker
Priya Shah
Founder, NorthStack
When
Day 1
09:30
Where
Main Stage
AI that pays back inside the quarter
Build one production-ready automation in 90 minutes. Bring a laptop and a real workflow that's killing your team's week.
You leave with
A working AI agent for your inbox or ticket triage.
Speaker
Daniel Okafor
VP Engineering, Loop AI
When
Day 1
11:00
Where
Workshop Room A
Pipeline isn't a number — it's a decision
Three sales leaders disagree on what 'pipeline coverage' actually means and what to do when yours stalls in mid-funnel.
You leave with
Three diagnostics for a stalling pipeline you can run this week.
Speaker
Aisha Patel · Tom Brennan · Ravi Iyer
VP Sales · Head of GTM · Sales Director
When
Day 1
13:30
Where
Stage B
Raising £5m+ in 2026 · what's actually closing
What's clearing IC right now — by sector, stage and growth profile. Where the money is actually moving.
You leave with
A scoring rubric for your fundraise readiness.
Speaker
Sarah Mitchell
Partner, Coastline Ventures
When
Day 1
15:00
Where
Main Stage
Operators only · the 12-person CEO problem
Closed-door peer discussion for founders running teams of 8–25. The handover problems no one warns you about.
You leave with
Two specific moves you can make against your top retention risk.
Speaker
By application
8 founders · 1 host
When
Day 1
16:30
Where
Boardroom
Category creation when the category doesn't exist yet
How a healthtech with no existing market created its category — and why most attempts at category creation fail in the first 90 days.
You leave with
A 3-test filter for whether your 'category' is real.
Speaker
James Ofori
CMO, Skyline Health
When
Day 2
09:30
Where
Stage B
Outbound that actually books meetings in 2026
Build an outbound sequence in the room. Real ICP. Real targeting. Real LinkedIn + email cadence — not a deck about it.
You leave with
A multi-channel sequence you can launch on Monday.
Speaker
Ben Hartley · Olu Adeyemi
Head of Sales · Founder, Pipeline Forge
When
Day 2
11:00
Where
Workshop Room A
Unit economics for the rest of us
Build a unit-economics model for your business in 75 minutes. Bring last quarter's numbers; leave with a model you actually understand.
You leave with
A unit-economics model on a single page.
Speaker
Anna Kowalski
Fractional CFO, Numera
When
Day 2
13:30
Where
Workshop Room B
Founder brand without becoming a creator
How operators with real day-jobs build category authority without becoming a full-time content machine.
You leave with
A 3-channel content cadence that takes 2 hours a week.
Speaker
Layla Ahmed
Founder, Signal Studio
When
Day 2
14:30
Where
Main Stage
When to break the org · the 30-person problem
Three operators on the structural breakpoints in scaling teams — and how to know which to fix first.
You leave with
A 3-symptom diagnostic for org-design debt.
Speaker
Marcus Reid · Chen Wei · Tess O'Reilly
COO · CPO · CEO
When
Day 2
15:30
Where
Stage B
Outsource what · keep what · the 2026 calculus
What to outsource, what to bring back in-house, and why most BPO programmes fail in the first 90 days.
You leave with
A 4-question 'keep or outsource' framework.
Speaker
Hassan Idris
Founder, Atlas BPO
When
Day 2
16:30
Where
Stage B
Roundtable · pricing power in a buyer's market
Closed-door discussion · how senior commercial leaders are holding price in deals that are getting harder to close.
You leave with
Three specific tactics to test in your next negotiation.
Speaker
By application
10 senior commercial leaders
When
Day 2
17:30
Where
Boardroom
Why this programme is different
Less theatre. More playbook.
Typical event programmes
Theatre · Theory · Pitches
- ✗Heavily-rehearsed deck-driven theatre
- ✗Theory-only takeaways · no Monday action
- ✗Same speakers you saw at the last 3 events
- ✗Panels of vendors pitching their products
B2B Growth Convention
Operators · Decisions · Playbook
- ✓Operators talking about decisions they made
- ✓Every session has a 'what to do on Monday' line
- ✓Practitioners — not professional speakers
- ✓Panels with disagreement, not coordinated pitches
- ✓Roundtables for the conversation that doesn't happen on stage
Access levels
Pick the level of programme access you want.
Programme Access
- All keynotes, panels and fireside chats
- Standard RSVP queue for workshops
- Pre-reads sent to your inbox
Priority Programme
- Priority RSVP — workshops fill before public release
- Reserved front-section seating for keynotes
- Q&A submission ahead of panels
Speaker Access
- Closed-door speaker meet-and-greet
- Roundtable applications fast-tracked
- Post-event Q&A briefings with the speakers you saw
See the programme
Don't just attend. Leave with the playbook.
Build your schedule now · workshops and roundtables fill weeks before the event.