Accelerator12 months · always-on cadence

Brand Visibility Accelerator

Always-on category visibility · the steady multiplier under every other revenue motion.

The outcome
Newsletter + directory + ads × 4 events · always-on category presence
Who it's for
B2B brands that need to be the one buyers think of when the need surfaces

What's inside

9 elements · one outcome · one invoice.

Standalone, this stack is £10,500 across 4 delivery streams. Bundled, it's £6,950 · 34% lower · one account director · one timeline.

Always-On Visibility

Standalone £3,600
  • Quarterly newsletter spotlight × 4
    £1,800
  • Premium directory listing · always-on
    £1,200
  • B2BGH website logo carousel placement
    £600

Event-Adjacent Visibility

Standalone £4,200
  • Programme half-page advertising × 4 events
    £2,800
  • Event app banner placement × 4 events
    £1,400

Social

Standalone £2,000
  • Monthly social-spotlight post × 12
    £900
  • Quarterly LinkedIn campaign · category-positioning
    £1,100

Measurement

Standalone £700
  • Visibility dashboard · impressions across all placements
    £400
  • Quarterly visibility report
    £300
Standalone total
£10,500
Equivalent stack value
£10,500
Bundle price
£6,950
You save £3,550

The maths

Payback in months, not years.

Industry-benchmark assumptions · override any with your own numbers on enquiry.

Assumption
Value
Source
  • Annual newsletter impressions
    48,000+
    12k list × 4 sends
  • Programme ad impressions × 4 events
    60,000+
    Combined print + digital programme reach
  • Directory + carousel impressions
    180,000+
    Always-on website placement, 12 months
  • Social-spotlight impressions
    120,000+
    Monthly posts × LinkedIn reach
  • Total annual impressions
    408,000+
    All channels combined
  • CPM equivalent
    £17/CPM
    vs LinkedIn paid £45/CPM · trade-press £35/CPM
Expected payback
Visibility is brand-building · payback is measured in pipeline assist + recall lift, not direct conversion
3-year ROI
8-12× (compounds with brand awareness · year 3 always outperforms year 1)

Why bundled wins

Buying the parts loses to buying the whole.

  • 1

    Single-channel always-on visibility fades in audience memory · multi-channel always-on visibility compounds. Bundling guarantees consistent coverage across newsletter, directory, programme and social.

  • 2

    Buying the same channels standalone runs £10,500/year · the bundle saves £3,550 because pre-committed annual placements are priced lower than ad-hoc bookings.

  • 3

    Newsletter spotlights are the underrated channel · 28-42% open rates in the B2BGH list and direct attributable click-through to your site. Most brands don't know this exists.

  • 4

    Visibility without measurement is just hope · the bundled dashboard turns the always-on placements into a quantified channel for internal reporting.

How it runs

12 months · always-on cadence.

1. Placements activated

Month 1 · Setup
  • Premium directory listing live
  • Logo carousel placement live
  • First newsletter spotlight scheduled
  • Visibility dashboard set up

2. Always-on visibility

Months 2-12 · Cadence
  • Quarterly newsletter spotlights
  • Event-by-event programme ads + app banners
  • Monthly social-spotlight posts
  • Quarterly visibility reports

3. Optimisation

Quarterly · Review
  • Quarterly performance review
  • Placement mix recalibration if needed
  • Annual renewal conversation at month 12

4. Year-end report + Year-2 plan

Year-end · Compound
  • Year-end visibility report compiled
  • Year-2 channel mix planned
  • Renewal at current rate locked

What gets reported

Six-dimension scorecard. The report is the deliverable.

Reach
Combined annual impressions across all channels
Engagement
Click-through rate · newsletter open rate · directory profile views
Recall
Brand-recall lift (annual survey to B2BGH audience)
Pipeline
Visibility-attributed inbound enquiries
Channel mix
Performance of each channel · what to double down on
ROI
CPM equivalent vs paid alternatives · pipeline assist £

FAQ

Before you ask.

Is this a substitute for paid advertising?

Complementary · not a substitute. This is always-on brand-level visibility to a curated B2B audience · paid advertising is targeted activation. Most brands need both · this accelerator covers the brand layer, paid covers the activation.

Can we boost specific events with extra advertising on top?

Yes · per-event upgrades are pre-negotiated at member rates · e.g. swapping a programme half-page for a full-page costs +£500 · adding event app sponsorship £1,200.

What's the difference between this and just buying ads?

Bundled rate (35% lower than ad-hoc) · always-on commitment (not just per-event) · cross-channel coverage (newsletter + directory + programme + social rather than just one) · dashboard measurement (vs guessing). The package treats visibility as a programme, not a one-off.

Can we cancel mid-year?

Yes · 30-day cancellation, pro-rata refund on placements not yet delivered. We'd rather you stay because the data improves with time · but the contract is intentionally light.

Stack the accelerators

Pair Brand Visibility Accelerator with —

Accelerators stack · same account director, layered outcomes, blended discount on the second.

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£4,995

Channel mix · Pipeline lift · KPI dashboard

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£12,500

Stand · Marketing · Activation · Lead-Capture · Reporting

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← View all Accelerators

⚡ Limited cohort

Run Brand Visibility Accelerator this cycle.

Bundled to deliver one outcome. Specialist resources are allocated and momentum starts building the moment your booking confirms · see our Cancellation & Refund Policy for full terms.