Pipeline Builder Programme
Build a qualified pipeline from zero · 90 days from kickoff to first closed deal.
What's inside
11 elements · one outcome · one invoice.
Standalone, this stack is £11,850 across 5 delivery streams. Bundled, it's £7,500 · 33% lower · one account director · one timeline.
Strategy
- GTM strategy session · ICP + offer + channel mix£950
- Sales-pitch refinement · talk track + objection handling£750
Lead Generation
- Outbound campaigns · 300 targeted prospects/month × 3 months£2,700
- LinkedIn ABM · 50 accounts deeply targeted£1,400
- Newsletter + content distribution to relevant segments£800
Qualification
- Lead-qualification framework · BANT/MEDDIC configured for your offer£650
- Live SDR support · 20 hours of qualification calls per month × 3£1,800
CRM + Tooling
- CRM setup (HubSpot / Salesforce / Pipedrive)£950
- Sequence templates + email tracking£450
Measurement
- Real-time pipeline dashboard£600
- Weekly pipeline review · 30 min£800
The maths
Payback in months, not years.
Industry-benchmark assumptions · override any with your own numbers on enquiry.
- Prospects touched (90 days)950+ named contactsOutbound + ABM + content combined
- Booked discovery calls45-70 calls5-7% prospect-to-call conversion
- Qualified opportunities18-28 opportunities40% call-to-opportunity rate
- Average opportunity value£25,000User-overrideable per industry
- Expected pipeline value£450k-£700k18-28 × £25k
- Expected close rate (90 days)12-20%Short window · longer cycles continue post-programme
Run the maths on your numbers
Override the benchmarks. The maths refreshes.
Typical B2B benchmark
Mid-tier services / SaaS
Indicative only · based on your inputs above. Closed revenue depends on your team's execution. Reset by reloading the page.
Why bundled wins
Buying the parts loses to buying the whole.
- 1
Hiring an SDR costs £35-45k/year fully loaded · this accelerator delivers SDR-equivalent output for 90 days at £7,500 · and the playbook becomes your team's playbook after.
- 2
Buying lead-gen tools (LinkedIn Sales Navigator, sequencer, CRM) separately runs £400-600/month and 6-12 weeks of setup · bundled here with delivery from day 5.
- 3
The qualification framework is the unsung asset · most teams generate leads they can't tell apart from time-wasters. The bundled BANT/MEDDIC config triples the close rate of mis-routed leads.
- 4
90 days is the right window · long enough to prove the motion, short enough to feel urgent. Programme converts at 70% to ongoing retainer because the proof is the pipeline.
How it runs
90 days · weekly delivery cadence.
1. Strategy + setup
- GTM strategy session · ICP + offer + channels locked
- Sales-pitch refinement workshop
- CRM + sequence tooling deployed
- Target list of 300+ prospects compiled
2. First wave outbound
- Outbound sequences live · 300 prospects touched
- LinkedIn ABM live for top 50 accounts
- First 15 discovery calls booked + delivered
- Pipeline dashboard live with weekly reviews
3. Second wave + qualification
- Second outbound wave · 300 more prospects
- SDR support qualifying inbound and outbound responses
- First opportunities advancing
- Weekly review now driven by data, not intuition
4. Close + transition
- Final outbound wave
- Opportunities pushed toward close
- 90-day pipeline report compiled
- Playbook handover + renewal conversation
What gets reported
Six-dimension scorecard. The report is the deliverable.
FAQ
Before you ask.
What if our sales cycle is longer than 90 days?
The 90 days builds the pipeline · close cycles continue after the programme ends. Most clients see Programme-attributed deals closing through months 4-12. The dashboard stays live so you keep tracking.
Do we need our own salesperson?
Helpful but not required. The bundled SDR support handles the qualification calls. If you don't have anyone to take over the closing conversations, we can pair you with a fractional senior salesperson for an add-on (£2,500/mo).
What CRM do you work with?
HubSpot, Salesforce and Pipedrive natively · others via integration. If you don't have a CRM, we set one up · the bundled CRM setup covers a small business edition.
What if our offer isn't ready for outbound yet?
We pause the outbound piece and focus the first 4 weeks on offer + messaging refinement. The 13-week clock then resets on the now-ready offer.
Stack the accelerators
Pair Pipeline Builder Programme with —
Accelerators stack · same account director, layered outcomes, blended discount on the second.
⚡ Limited cohort
Run Pipeline Builder Programme this cycle.
Bundled to deliver one outcome. Specialist resources are allocated and momentum starts building the moment your booking confirms · see our Cancellation & Refund Policy for full terms.