Although a pain point may be a specific problem, either small or large, it is common to group pain points into categories so you can better approach how to resolve them. Let’s take a look at some common pain point categories.
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When working in a small business, pain points left unsolved have the potential to halt operations altogether. If your customer is a small business, you need to ask questions that address the many tasks a small team has to complete as opposed to a corporation with more hands on deck. Small business pain points can be across the board such as:
Many of these issues can be addressed with a product or service offering grounded in current technology and consulting. Small businesses could benefit from workflow automation and proper guidance from experienced professionals.
When it comes to pain points, you have to ask yourself “how much am I willing to pay to resolve this pain?”. The history of business is littered with stories of companies solving customer pain points to edge out their competitors. Without getting into a heated Apple vs Android or Windows debate, I hope we can all agree that Apple has marketed itself as a company that offers a simple and consistent experience that “just works”. What they lack in sheer power or customization, they make up for in reliability. This is an example of responding to a pain point. Apple didn’t invent the first MP3 player, the first tablet, the first smartphone, or the first smartwatch. But they did create a product that people wanted to use. They addressed the pain points in the technology that inspired their products and the rest is history.
Finding and resolving your customer pain points is a great way to set yourself apart from the competition and show your customers that you care. When it comes to pain points, there are 3 areas to focus on.
Finding your customer’s pain point.
Earning their trust
Solving the pain point for them
That’s what we’re going to be focusing on today. By identifying and resolving customer pain points you provide better customer experience and customer experience is a top priority for businesses going into 2020.
What Are Customer Pain Points?
Put simply, customer pain points are a specific problem that customers or prospective customers of your business are experiencing in the marketplace. They are essentially any problems that the customer may experience along their customer journey. Now, of course, these problems can be extremely diverse and identifying all of them may not be as easy as you initially think. Getting to the bottom of your customer pain points involves a degree of thinking outside the box and putting yourself in the shoes of your customers.
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The first step is to identify your top challenges and barriers to progress, and then decide what needs to be done in order to make your business more successful. In order to increase sales and achieve your goals, we analyze the challenges you face and the barriers you face. To define the blueprint for the overall game plan, we put processes, plans, and people in place in alignment with the right strategies. To make your business 'sell more' and achieve your goals, all you need to do is connect the strategies with effective tactics to support the strategies with a well-defined action plan and second-to-none tools to help you achieve the tasks outlined by the under the stage. That's because everything starts with recognising your core challenges and barriers.
We begin a rapid integration program to integrate with your team. An action plan and tangible initiatives are developed as part of the rapid integration program. Step-by-step, concrete actions that drive results and action are implemented to develop a proof of concept for change.
As we build on the initial activities, we add horsepower to your business by providing you with a team of experts that will help you implement processes and actions to drive rigor and rhythm to your operations. In every growth programme, our ultimate goal is to ensure progress and momentum by helping business leaders feel comfortable managing, sustaining and continuing initial progress on their own.
After we establish our working relationship beyond the initial period, our growth programmes will focus on providing support to help you reach the next level of success. Taking your business to the next level involves implementing long-term strategies to help your business reach any goals you may have. To help your business reach the necessary level to achieve whatever goals you set, we provide growth programmes that provide strategies to help you achieve the results you desire.
