Commercial strategy consulting

Inorganic and organic growth are accelerated through business model innovation by the B2B Growth Hub commercial strategy team. For our clients' acquisitions, turnarounds, and strategic growth initiatives, our team focuses on commercials, go-to-market stra

The team
Jason Jarvis

Accounting Director

Sanjeev Mishra

Chief Technology Officer

How disruptive tech modernized a recruiting agency’s business model

Our digital business building teams can help innovate at the speed of a start-up and leverage your core strengths to deliver breakthrough impact.

What the B2B Growth Hub commercial strategy team can do for you

Commercial strategy +

The convergence of industries and companies provides new opportunities for growth and meeting the customer's needs every day. As part of our proprietary set of analytics, industry benchmarks, and sector-oriented skills, we can assist in the development of a commercial model to re-calibrate your current go-to-market model, so the new products/offers are placed in the right markets with the right channel mix.

 

Customer experience +

Innovations, separations, and acquisitions have resulted in portfolio changes that have forced companies to become customer-centric. Using the changing nature of the company's product, service, and overall portfolio, our design team helps create a fit-for-purpose customer experience.

 

Go-to-market (GTM)/route-to-market (RTM) strategy+

Through market participation design, RTM strategy, channel profitability analysis and optimization, and distribution assessment and transformation, our team can help companies gain a competitive advantage when they launch new products, services, or businesses.

 

Pricing and revenue optimization +

In order to significantly increase and sustain above market growth and profitability, our team helps clients create and execute a pricing strategy. In addition to benchmarks, applied analytics, technologies, training, and pricing governance, the team offers an integrated approach to help clients solve pricing issues.

 

Salesforce and channel effectiveness +

Each stage of the sales lifecycle can be helped by our team. Improvements to sales channels and alignment of incentive compensation across the ecosystem will be made, as well as defining the next generation sales model and needed capabilities, driving transparency and improving the route to market mix.

 

Marketing effectiveness +

With extensive experience driving improved decision making through the customer journey, our team helps companies increase their return on marketing spend. For sustainable short- and long-term impact, the team leverages marketing-mix analytics, deep segmentation and targeting models, and channel alignment.

 

Revenue synergies +

In order to grow through M&A, companies are increasingly seeking revenue synergies. To perform synergy and dis-synergy assessments, we utilize pre- and post-closing analytics, as well as detailed revenue and margin design for each region, product, and key account aligned towards the combined company's P&L.

 

Analytics capabilities help us improve marketing, sales, and customer service aspects across the commercial continuum:

  • Understanding true profitability through margin decomposition
  • A customer analysis to determine customer contribution, churn, and lifetime value according to segments
  • Pricing and product assortment decisions supported by quantitative analysis
  • Targeting marketing spend based on regression analysis of revenue and growth
  • Geographical targeting of demand, demographic analysis, and geospatial profiling
  • Developing cost-to-serve models based on channels, outlets, or locations
  • To support predeal and cleanroom efforts, quantify synergies and growth opportunities
  • Rank sales representatives based on their margins or channel margins
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How can your digital investment
strategy reach higher returns?

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Survive

The first step is to identify your top challenges and barriers to progress, and then decide what needs to be done in order to make your business more successful. In order to increase sales and achieve your goals, we analyze the challenges you face and the barriers you face. To define the blueprint for the overall game plan, we put processes, plans, and people in place in alignment with the right strategies. To make your business 'sell more' and achieve your goals, all you need to do is connect the strategies with effective tactics to support the strategies with a well-defined action plan and second-to-none tools to help you achieve the tasks outlined by the under the stage. That's because everything starts with recognising your core challenges and barriers.

Sustain

We begin a rapid integration program to integrate with your team. An action plan and tangible initiatives are developed as part of the rapid integration program. Step-by-step, concrete actions that drive results and action are implemented to develop a proof of concept for change.

Success

As we build on the initial activities, we add horsepower to your business by providing you with a team of experts that will help you implement processes and actions to drive rigor and rhythm to your operations. In every growth programme, our ultimate goal is to ensure progress and momentum by helping business leaders feel comfortable managing, sustaining and continuing initial progress on their own.

Thriving

After we establish our working relationship beyond the initial period, our growth programmes will focus on providing support to help you reach the next level of success. Taking your business to the next level involves implementing long-term strategies to help your business reach any goals you may have. To help your business reach the necessary level to achieve whatever goals you set, we provide growth programmes that provide strategies to help you achieve the results you desire.

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