Over the past decade, the channels we use to promote our businesses have evolved, but the fundamentals of marketing communications have not: If your words arent targeted to your precise audience, youre not actually talking to anyone. First you need to know who your customer is and exactly what they need. Then you need to say clearly what you do to fufil that need, and finally tell them how it works/why youre best/what makes you different.
In this webinar, we will walk through the basics of messaging. Well demonstrate how to write a great value proposition, tagline, strapline, boilerplate and press release. Well also talk about how to adapt these communications to all your media channels.
